THE STUDIO EDIT | BRAND KITS COMING SOON
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Brand Identity · Packaging · Web Design · Digital Products · Retail Pop-Up
A luxury home fragrance brand built from the ground up — from first concept to physical retail,
as seen in British Vogue.
KATIE ASTLE
The Brief
Katie Astle is my own home fragrance brand — and the project that started it all. What began as a passion for candle making became a fully realised luxury brand spanning candles, wax melts, home décor, crystal kits, and seasonal collections.
I designed and built every single element myself, from the very first logo sketch to a physical pop-up shop in a major shopping centre. This project is the reason Her Rebrand Studio exists.
KATIE ASTLE (Own Brand)
client
services
Brand Identity, Logo, Packaging, Web Design, Digital Products, Retail Pop-Up
Home Fragrance & Lifestyle
industry
highlight
As seen in British Vogue
01. Brand Identity
The Katie Astle brand needed to feel premium but approachable — minimal, clean, and unmistakably luxurious. I created a hand-drawn monogram logo alongside the full wordmark, designed to work across everything from candle labels to retail signage.
02. Packaging Design
Every product needed its own moment. I designed packaging across multiple collections and seasons — from the core range to moon-phase crystal candles, Valentine's collections, Christmas advent calendars, and personalised gift bags. Each collection has its own personality while staying unmistakably Katie Astle.
03. Website Design
I designed and built the full e-commerce website on Wix, showcasing the product range with a clean, minimal layout that lets the photography lead. The site is fully responsive across desktop, tablet, and mobile.
04. Digital Product
To share my knowledge and diversify the brand, I created two comprehensive digital guides. Both are multi-page ebooks designed to feel premium and on-brand, with custom layouts, branded typography, and product photography throughout.
05. Retail Pop-Up
This is where the brand came to life in the physical world. I designed, planned, and executed a branded retail pop-up in a major shopping centre — alongside brands like AllSaints, Zara, and Flannels. From concept renders to the final setup, every detail was considered.
This is where the brand came to life in the physical world. I designed, planned, and executed a branded retail pop-up in a major shopping centre — alongside brands like AllSaints, Zara, and Flannels. From concept renders to the final setup, every detail was considered.
KATIE ASTLE