THE STUDIO EDIT | BRAND KITS COMING SOON
.png)
.png)
Brand Identity · Web Design · Lead Magnet · Digital Products
A warm, sophisticated brand for an interior brand who helps modern homeowners create calm, beautiful spaces and sells luxury home accessories, furniture, and soft furnishings.
Lynne Kelly Interiors
The Brief
Lynne Kelly Interiors needed a brand that felt as considered as the spaces she creates — warm, grounded, and effortlessly elegant. She came to me needing the full package: a brand identity that reflected her expertise, a website that could house her online shop and styling services, and digital products to grow her audience.
The goal was to position her as the go-to interior stylist for homeowners who want beautiful without the overwhelm.
Lynne Kelly Interiors
client
services
Brand Identity, Logo, Web Design, Lead Magnet, Brand Guidelines, On-going Support
Interior Design & Home Styling
industry
TIMELINE
On-going
01. Brand Identity
The LK monogram was designed to feel classic and refined — a mark that works just as beautifully on a tote bag as it does on a website header. The full brand identity includes a warm, earthy colour palette, elegant serif typography, and comprehensive guidelines covering every touchpoint.
02. Web Design
A fully responsive e-commerce site built on Wix, designed to showcase both her product range and styling services. The site features warm autumn tones, editorial-style imagery, and clean navigation. A dedicated landing page was also designed for email list capture.
.png)
03. Lead Magnet & Digital Products
To attract her ideal audience, I designed "The Interior Edit: Think Like an Interior Designer for Every Room" — a premium lead magnet packed with styling tips and room-by-room guidance that feels like flipping through an interiors magazine.
Roots & Futures
NEXT PROJECT