THE STUDIO EDIT | BRAND KITS COMING SOON
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Meet the Designer
Hello, I'm Katie.
The designer behind Her Rebrand Studio — and a brand owner who's been exactly where you are.
I didn't start as a
brand designer.
After graduating with a 2:1 BA Hons in Interior Design and Architecture, I spent time in the corporate world — working at ASDA and Jet2.com before moving into a Risk and Safety role at Jet2Holidays.
But the whole time, I was building something on the side. While still working full-time, I launched my first business — Blankets&Co — selling chunky knit blankets and home accessories.
When lockdown hit, I introduced candles and wax melts. That shift changed everything.
The leap that
changed everything.
The business evolved into Katie Astle — a luxury home fragrance brand that I built entirely from scratch. I left my job a few months before launch with no safety net. It was a huge risk.
But within the first few months, my products were stocked on shelves across the UK and I was featured in British Vogue.
Five months in, I pitched to a panel of four judges for the Hatch competition at Derbion. I was selected as a finalist and offered a pop-up stall right between Flannels, Zara, and AllSaints. I ran it for six weeks in the lead-up to Christmas — and they invited me back to do it all again the following year.
years in business
4
Stocked Internationally
UK + EU
Years in Business
VOGUE
FEATURED IN BRITISH VOGUE
2X
Derbion Pop-Up Seasons
Four years of building.
Then a new chapter.
Over four years, I grew Katie Astle from a kitchen table idea into a brand stocked in shops across Europe and overseas, including America. I designed every element myself — the logo, the packaging, the website, the pop-up, the digital products. All of it.
That experience taught me more about branding than any course or job ever could.
I eventually closed the business to travel with my partner and embrace a more flexible way of working. That decision led me to Dubai — and to Her Rebrand Studio.
I've been the business owner refreshing her website at midnight. I've pitched to panels, negotiated with stockists, and built a retail experience from a blank floor space. So when I design your brand, I'm not just thinking about what looks good — I'm thinking about what works.
I've been in your shoes.
Why It Matters
I've agonised over packaging colours and label placements. I've stayed up late tweaking website layouts. I've felt the pressure of launching something new and hoping it lands.
That's why I design differently. I don't just create something beautiful — I create something that converts, connects, and makes people stop scrolling and pay attention. Because I know what it feels like when your brand finally matches the vision in your head.
A little more about me.
When I'm not designing, you'll usually find me at a Pilates class or on a coffee date. I'm currently based in Dubai, working with clients across a range of industries and loving every minute of it.
Branding is something I genuinely can't switch off — wherever I go, I'm taking mental notes, snapping photos, and filing away inspiration. I love creating content, I love aesthetics, and I love helping other business owners build something they're truly proud of.
That's why this work feels less like a job and more like the thing I was always supposed to do.